Esthetic Dentistry/Smile Design,
the Patient's guide
is
to be used as both a presentation (coffee table) guide for
your reception area and as a chairside tool for yourself and
your dental team to convey to the patient the possibilities
of what esthetic dentistry can do for them. The reception
area in our dental office has several copies. There is also
a copy in every treatment room.
The
sequencing and case selection have been developed over several
years. Through its various incarnations, the guide has proven
to be an indispensable tool for patient education and getting
patients to say “YES!” It has enabled me to build
the esthetic practice of my dreams and I believe it can help
you do the same. Spend some time with it, get to know it,
and use it for every patient. Imagine the possibilities of
esthetic dentistry!
IN YOUR RECEPTION AREA:
The
book is designed to resemble a deluxe fashion magazine. From
my own experience I find that patients prefer to read current
magazines in a reception area and we have designed the book
in magazine form to be fresh, exciting, and appealing. We
wish to provide esthetic dentistry to our patients and so
the book displays the magical changes we can accomplish.
The
book has been formulated to be used as two books in one and
when left on a table in your reception area always appears
to be facing upwards expressing to your patient that they
are present in an esthetic dental office.
Esthetic
Dentistry shows before and after pictures in a logical sequence
demonstrating the possibilities of esthetic dentistry. Various
scenarios are presented and your patient can usually relate
and placed themselves in one of them. The language is simple,
short, to the point, and designed for reception area browsing.
Interspersed amongst the cases are pages resembling fashion
advertisements with a call to action asking the patient to
ask you, the artist, how you can help them.
Smile
Design shows your patient how you, their esthetic dentist,
can change their facial form and enhance or hide various facial
traits by manipulation of tooth position, shape, etc…
The concept of conveying personality through tooth shape is
introduced. Did they ever think that esthetic dentistry could
possibly change their lives? What can you, their dentist,
do to help them?
CHAIR
SIDE
Yourself
and your entire dental team should be thoroughly familiar
with what is presented in the book. The cases are simple to
understand and are logically presented. Use them to explain
whether orthodontics is necessary, or if the gum line needs
to be modified, the use of dental implants, and the concept
of complete dentistry.
Certain
cases are broken down into easy to follow detail so that you
can explain to your patient the way in which someone just
like them solved their dental problem. People visualize much
easier when they are able to relate to others and photographs
are a simple way to open the door to complex treatment which
otherwise may be verbally difficult to introduce. Your patient
is shown how and why he must undertake certain procedures
to achieve a desired result.
Patients
often worry about what their temporary restoration will look
like! Photographs of provisional restorations are included
with many of the cases so that your patient can see and be
assured that the temporary should be esthetic and a preview
of the final restoration. Provisionals take the mystery out
of esthetic changes.
Table of contents
ESTHETIC
DENTISTRY
A PATIENT'S GUIDE
